Sugarloaf Associates Team
Our Energy Advisory group has a deep understanding of utility issues, methods, technologies, infrastructure and costs, with experience in both utility economic development and customer service.

Tim Comerford,Principal

Tim Comerford | Principal
mobile: 973.903.6685
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Tim leads a specially-designed interdisciplinary division focused on assisting companies, developers, municipalities and real estate advisors with issues that pertain to energy procurement, renewable installation, infrastructure assessments utility relocation, with a special focus on mission critical facilities.  

In his former role, Tim was Manager of the PSE&Gs Area Development Department and President of the PSEG Area Development LLC and its two subsidiaries: PSEG SiteFinders LLC and PSEG Economic Development Services LLC.  Tim was responsible for all aspects of PSE&Gs economic development program, which included business attraction, expansion and retention.  As President of PSEG Area Development LLC, he led strategic alliances with qualified economic development services providers. Under his leadership, PSE&Gs economic development activities have been instrumental in bringing thousands of jobs and millions of dollars in investment into the State of New Jersey.

 Tim Comerford is a seasoned professional within the real estate industry and  has been deeply involved in national trade organizations and its respective local chapters, having served as trustee, board member, committee leaders for NJ Chapter of CoreNet, NJ Committee of the Regional Plan Association, NJ Chapter of NAIOP, National Utility Economic Development Association, the Northeastern Economic Development Association, and the New Jersey Chapter of NACORE, among others.

Dave Saraceno 

Dave Saraceno | Principal
mobile: 551.486.6000
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Dave has forty years experience in the electric and gas utility industry coordinating cross-functional teams of industry experts to analyze, evaluate, design, assess existing infrastructure facility capacities and project manage new installations. He worked closely with residential, industrial, and commercial developers and assisted the broker and developer community. Dave has extensive knowledge regarding relocation and expansion of facility issues policies and practices. Dave assisted companies with energy procurement, renewable energy installation, infrastructure assessment for mission critical project to ensure construction milestones are met.

Formerly with PSE&G Customer Operations Department as the primary contact state wide for the construction industry project and policy issues he has a background in the Area Development and Gas Department of PSE&G. Dave had responsibility for the Outdoor Lighting Program and was their Builder Developer and Solar Developer Consultant. Dave possesses a thorough knowledge of utility rate structures, installation policy, tariff applications, utility infrastructure design, and area lighting specifications. Dave held membership in or a Director Position in; National Association of Home Builders, New Jersey Builders Association and their four local associations, NJ-NAIOP, CORENET, Somerset County Chamber of Commerce, NJ-IDA. He has won several awards for his work on behalf of the Associations he belonged to.

Will Steffens 

Will Steffens | Principal
mobile: 201.694.3249
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Will has over 34 years of utility experience with Public Service Electric and Gas Company (PSE&G) serving time in the companys Gas Distribution, Marketing and Customer Operations with most of his career focused on providing assistance to large customers. During his tenure at PSE&G, Will founded PSE&Gs data center practice. This effort was directly responsible for the attraction of over 8 million square feet of data center development in the State. Projects included: Credit Suisse, Digital Realty Trust (multiple locations), Cervalis, Savvis, Barclays, Dupont Fabros, Goldman Sachs, NASDAQ, Verizon, Nomura, Equinix, Telx, NY Internet, Russo, Sentienel, Fibermedia, QTS, Sungard IO,and Datapipe. This assistance included utility rate, tariff, policy, power availability and site selection assistance. Prior to focusing on the data center sector, Will worked closely with State / local governments, trade associations and real estate professionals to attract biotechnology / technology, pharmaceutical, food and logistics companies to New Jersey. Will is a member and has served on various committees and boards for the following organizations: New Jersey Technology Council (NJTC), Industrial & Office Real Estate Brokers Association (IOREBA), CoreNet, Economic Development Association of NJ, National Association for Industrial and Office Parks (NAIOP), 7x24 Exchange and Northeast Economic Developers Association.

Consultants / Agents
Tom Zotollo

Thomas A Zotollo | Consultant
mobile: 201.294.6137
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Tom had 38-years of Utility experience with PSE&G in the Customer Operations, Marketing Departments, and as an Account Manager for large companies and cities in New Jersey. Toms scope of experience ranges from projects involving billing dispute resolution, power quality issues, outdoor lighting design, new service installations, utility relocation of infrastructure for a wide-ranging project types from residential, commercial and municipalities. Tom possesses a thorough knowledge of Utility policies and processes. Tom maintains an in-depth knowledge Utility Gas and Electric Tariff, Billing Rates, Solar Installations, Energy Efficiency, Rebates, Outdoor Lighting, and multiple department functions with an understanding of how they interact throughout utility organizations essential for resolving issues for timely project completion.

Craig Smith

Craig Smith | Consultant  
mobile: 856.866.6223
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Craig Smith - Craig has worked in the Electric and Gas utility industry for over 40 years. During that time, he spent 10-years in the Electric Department with the balance of 30-years in the Customer Operations Department. In Customer Operations he managed Large Industrial and Commercial customers and projects as their single point of contact for utility related issues. Craig possesses a thorough knowledge of utility rates, policy, tariff, infrastructure design, and area lighting specifications.

Mark Burke

Mark Burke | Consultant  
mobile: 609.7090.9137
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Mark comes to Sugarloaf Associates with an extensive and diverse career in all aspects of electric and gas utility operations, rates, and policies. Mark spent the majority of his career with PSE&G in their Customer Operations Department as a Senior Marketing Representative, Senior Staff Engineer for Demand Side Management, and Strategic Government Accounts. Mark managed sales of deregulated Gas and Electric Commodity, Business Solutions, Financing for energy products and services in specific SIC modules in their deregulated company. After retiring from PSE&G in 2008 he returned under contract to them as a Senior Project Manager of PSE&G’s Solar Energy Group overseeing milestones related to construction schedules on large-scale commercial solar energy installations for projects ranging from 150kW to 5.0mW including roof mounted, ground mounted, canopy installations and their Community Solar Program.

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